OUR VISION

Revitalising Crieff Through Culture, Community, Entertainment

Creative Crieff is dedicated to transforming Crieff into an even more vibrant hub for community, culture and experience. Through the development of Old Crieff Hotel Site we are bringing forward a new chapter for the town — one that creates lasting impact, strengthens the local economy, and enhances Crieff as a destination for both residents and visitors.

At the heart of this vision is the creation of a dynamic, multi-use space that brings together Scotland’s first immersive tartan experience, a boutique cinema, bistro and flexible event spaces — all designed to work together and create a year-round destination.

Our ambition is to shape a thriving and sustainable future for Crieff — one that embraces innovation while remaining deeply connected to the town’s rich heritage, culture and community spirit.

The development will introduce a new, digitally-led visitor experience that brings Scotland’s tartan story to life in a way that is engaging, interactive and globally relevant. Alongside this, the cinema and event space will provide a much-needed venue for film, live screenings, community events, talks and private functions.

The boutique-style cinema will offer a high-quality viewing experience, while also creating opportunities for education, creativity and digital engagement. It will support a range of uses — from film festivals and local screenings to emerging technologies such as immersive media, gaming and interactive content.

The bistro will provide a welcoming space for both the community and visitors, offering relaxed indoor and outdoor dining and creating a natural place to gather, connect and enjoy Crieff’s hospitality.

In addition, flexible indoor and outdoor social spaces will support a wide range of uses, helping to create a lively and inclusive environment throughout the day and into the evening.

Together, these elements will create a destination where people can come together to experience culture, creativity and community — supporting Crieff’s growth as a vibrant, year-round place to live, visit and enjoy.

Crieff cinema visitor attraction grey building with tartan and glass windows with people in through the day, white writing whats on tartan cinema food and drink
blue purple tartan covered building with terrace and people on it at night time