Creative Crieff Unveils Transformative Plans for Crieff
Creative Crieff is excited to announce the latest developments in the transformation of the former Crieff Hotel site, a pivotal project in our mission to revitalise Crieff’s cultural and economic landscape. This press release provides insights into our revised planning application (Ref – Conservation Area Consent 21/01859/CON) and our innovative vision for the site’s external space utilisation, marking a significant step towards community enrichment and engagement.
Revitalising Crieff: A Community-Centric Approach
In partnership with FPA Architects, Creative Crieff is embarking on a strategic plan to repurpose the external space following the demolition of the Crieff Hotel. This initiative, encompassing archaeological explorations and sustainable development practices, aims to ensure the space remains accessible and functional, serving as a space for the community to come together and innovate.
The Star Experience: A New Chapter for Crieff
Our revised planning application proposes a reduced building footprint, allowing for an expanded outdoor space. ‘The Star Experience’ is set to blend cinema, dining, radio, and green spaces, striving to serve as a focal point for tourism and community connection.
‘The Star Experience’ is an ambitious initiative designed to regenerate our community through innovative and focused projects. ‘The Star Experience’ aims to serve as a hub for the community and visitors alike, as it will drive innovation and community engagement. It will enhance Crieff’s cultural fabric and strengthen the local economy.
A Hub of Activity and Interaction:
The internal space of ‘The Star Experience’ is meticulously designed to cater to various interests and age groups. From movie buffs to foodies, and radio enthusiasts to casual visitors looking for a place to relax, the venue promises something for everyone. It’s not just a place to visit; it’s a destination to experience, engage, and enjoy.
The Star Experience – An Inclusive Space for Community Engagement and Entertainment
Cinema and Digital Media Hub:
Creative Crieff is proud to introduce a state-of-the-art bijou cinema within ‘The Star Experience’. The cinema is designed to seat approximately 50 guests, which offers an intimate and comfortable viewing experience. Our focus is on creating a cosy, community-centric atmosphere. Along with showcasing blockbusters, classics, and family films, the cinema will also cater to educational needs, providing the community with non-mainstream educational offerings; including digital offerings such as AI, VR, esports, and digital arts. Creative Crieff will aim to provide diversity and richness to our film screenings, ensuring that they resonate with the varied interests of our community.
The cinema will provide a well-rounded schedule of films, including local productions and cultural features, along with bigger titles. This initiative is part of our broader commitment to fostering a thriving cultural community, where cinema plays a key role in bringing people together and celebrating the arts.
Bistro Area: A Culinary Delight
Adjacent to the cinema, visitors will find a charming bistro area. This space is not just about dining; it’s about creating a warm, inviting environment where community members can gather, share stories, and enjoy delicious meals. The bistro will serve a variety of local cuisines, catering to diverse tastes and preferences. It’s envisioned as a social hub, fostering connections and conversations over good food and drinks. The bistro will have both indoor and outdoor seating areas for the community to enjoy.
Community Hub:
A community hub will be situated within ‘The Star Experience’, this will be a flexible space for events, workshops, and non-mainstream educational programs. The community hub will serve as a space for visitors and the community to come together and learn new skills or build on pre-existing knowledge. The space will be for everyone, providing a range of activities that will spark varying interests.
Heartland FM and Broadcasting Live:
Heartland Radio will have its new home within ‘The Star Experience’. This integration allows visitors to witness live radio broadcasts, interact with hosts, and possibly even participate in live sessions. The presence of Heartland FM adds a dynamic and interactive element to the venue, bridging the gap between local media and the community.
The Star Experience – Outdoor Social Space:
‘The Star Experience’ aims to transform its outdoor space into a dynamic and multifunctional area, designed to foster community engagement and enhance the cultural fabric of Crieff. Envisioned as a versatile community hub, this space offers the potential for a range of activities and facilities. The outdoor space will serve as a year-round space for meeting friends and family. It will provide a unique addition to Crieff, which will host an inviting casual and relaxed atmosphere.
Crieff as an Entertainment Destination:
Our vision is to establish Crieff as a premier destination for diverse entertainment and leisure activities. We aim to create spaces where locals and visitors alike can enjoy a rich array of experiences, making Crieff synonymous with cultural vibrancy and community engagement.
Inclusivity and Sustainability:
Inclusivity is central to our approach, ensuring our projects are accessible and welcoming to all. We are equally committed to sustainability, seeking innovative solutions to support Crieff’s growth while preserving its unique character for future generations. As we move forward with ‘The Star Experience’, we remain committed to being eco-conscious and implementing sustainable practices.
Community and Cultural Focus:
We are deeply invested in the community, working collaboratively with local residents, businesses, and groups to ensure our initiatives resonate with their needs and aspirations. Our projects, from arts and heritage to leisure activities, are designed to enrich Crieff’s cultural landscape and foster a vibrant community spirit.
Creative Crieff: Driving Positive Change:
Creative Crieff stands as a catalyst for positive change, dedicated to building a brighter, more connected future for Crieff. Creative Crieff aims to regenerate Crieff into an even more vibrant and lively year-round destination.
Community Engagement and Feasibility:
Jura Consulting’s feasibility assessment underpins our vision for a sustainable and community-beneficial model. We are actively engaging with various community groups, with planned meetings to maximise the potential of the outdoor space.
Economic Impact:
‘The Star Experience’ will be more than a cultural venture; it will also be a powerful economic engine for Crieff. The venue will create new jobs within the town, draw tourists to the area, and support pre-existing jobs in the community. It will serve as a premier destination for local events, supporting the community and its relationships. ‘The Star Experience’ will provide a range of positive social and economic impacts for Crieff.
Risk Management Strategy:
A comprehensive risk assessment will be conducted, focusing on safety and sustainability, to ensure the well-being of all participants and visitors.
For further information, please contact: